Business development is a crucial aspect of any successful company, as it involves identifying and pursuing new opportunities to grow and expand the business. There are many different ideas and strategies that companies can use to drive business development, and some of the most effective include:

1. Diversification: Diversifying your product or service offering can help to expand your customer base and increase revenue. This can be achieved through the development of new products or services, or by entering new markets.
2. Partnerships and collaborations: Working with other businesses or organizations can help to expand your reach and access new customers. This can be done through partnerships, joint ventures, or other forms of collaboration.
3. Marketing and advertising: Investing in marketing and advertising can help to increase awareness of your brand and drive sales. This can include traditional forms of advertising, as well as digital marketing and social media campaigns.
4. Innovation: Developing new, innovative products or services can help to set your business apart from competitors and attract new customers. This can be done through in-house research and development, or by partnering with other organizations to access their expertise and resources.
5. Customer service: Providing excellent customer service can help to build customer loyalty and drive repeat business. This can include providing easy and convenient ways for customers to contact you, responding to customer inquiries and complaints quickly, and offering high-quality products and services.

Overall, there are many different business development ideas that companies can use to drive growth and success. The key is to identify opportunities and pursue them with a strategic and proactive approach.